Breastfeeding Ally @Work
Nurturing the future together with your organization starts today
The Breastfeeding Ally @ Work programme (BFA@Work) seeks to collaborate with like-minded corporate partners to champion breastfeeding at workplaces.
Through a concerted effort with HLC’s dedicated support, our vision is to transform the labour landscape in Singapore into one that empowers companies to embrace breastfeeding wholeheartedly as an investment for the future.
Breastfeeding: The Big Picture
75%
of female population are contributing to Singapore’s financial success
59%
of women are highly educated and highly skilled Professionals, Managers, Executives and Technicians
79%
of mothers take up maternity leave upon childbirth to care for their newborns
97%
of mothers want to breastfeed at birth
20%
of mothers continue breastfeeding upon return to work
By prioritising their desire to provide the best nourishment for their babies at work, companies encourage loyalty, commitment, and productivity among the highly educated and skilled working mothers in their midst.
Why should companies support breastfeeding?
Meeting your employees’ work, family and wellbeing needs in turn leads to greater levels of commitment, loyalty and productivity in the long run.
1. Attract & Retain your best talents
2. Outperforming your competition in a long run
3. Greater Productivity and Morale for the team
How does the BFA@Work programme work?
From a small ripple of change for companies to foster a culture of care, empathy, and empowerment, we believe great waves will be made to allow employees to thrive successfully at home and at work.
Here's how:
Educate
Workshops to foster communication and empathy around breastfeeding
Empower
The development and implementation of internal breastfeeding-friendly approaches
Enable
Creating breastfeeding-friendly spaces at work
Our team will work closely with yours to develop a comprehensive approach to create an encouraging and open culture to support breastfeeding mothers at work.
Why is breastfeeding important?
The benefits of breastfeeding and breastmilk go beyond just feeding your baby; its far-reaching impact influences the health and wellbeing of both mother and baby for years to come.
Breastfed Babies
- Fewer respiratory and intestinal infections due to antibodies present in breast milk
- Lesser risk of Sudden Infant Death Syndrome (SIDS)
- Lower likelihood of childhood obesity
- Oro-facial muscle development for speech and language
Breastfeeding Mothers
- Sense of wellbeing for mothers to be able to provide for their babies
- Reduced risk of ovarian, breast and heart diseases
- A healthy, breastfeeding mother is also able to contribute more meaningfully and productively at work.
“…employers must realize that people can be good parents and good employees. The message that work and family are compatible must come from the highest level of organizations and government.”
– Kim Elseser for Forbes